This latest breakthrough is the tiniest hint of what’s still to come.
“I think if we were a year earlier… Now I’m really happy that it isn’t, because we found these kids that clicked.”
Adobe unveiled its cloud-centric Lightroom CC yesterday and announced that desktop Lightroom has been rebranded as Lightroom Classic CC. The company also stated that Lightroom 6 would be the final standalone version of Lightroom that doesn’t require a subscription backtracking on what the company said just a few years ago.
Photo Rumors points out that Adobe had once reassured photographers that standalone Lightroom wasn’t going anywhere. In a blog post published on May 6, 2013, Adobe said there wouldn’t be a new app called Lightroom CC and that traditional perpetual licenses would be offered indefinitely.
Will there be a different version of Lightroom called Lightroom CC? was one of the questions, and Adobe’s answer was a simple No.
And regarding whether Lightroom would be subscription-only after Lightroom 5, Adobe stated that Future versions of Lightroom will be made available via traditional perpetual licenses indefinitely.
But after yesterday’s news, it’s now known that Lightroom will be subscription-only after Lightroom 6.
Lightroom 6 is the last standalone version of Lightroom that can be purchased outside of a Creative Cloud membership, writes Adobe director of product management Tom Hogarty, who also wrote the 2013 blog post. There will not be a Lightroom 7 perpetual offering. Lightroom 6 will remain for sale for an undetermined amount of time, but will no longer be updated with camera support or bug fixes after the end of 2017.
After 2017, Lightroom 6 will no longer be updated to support the RAW files generated by newer cameras, so the program will become less and less usable over time for serious photographers using the latest gear.
Understandably, some photographers reacted to the news yesterday with disappointment, accusing Adobe of reneging on its prior promises.
– Les McHarg (@LMPHOTOZ) October 19, 2017
Adobe had indeed planned to continue offering new perpetual license versions of Lightroom indefinitely, but plans have changed based on customer feedback, an Adobe spokesperson tells PetaPixel. The feedback is related to the popularity of our Creative Cloud Photography plan.
The $9.99/month Creative Cloud Photography plan has been very popular with customers, and we’ve seen strong adoption because of the value that the plan brings to photographers, the spokesperson says. With today’s updates and the addition of Lightroom CC and 20GB of storage, the Creative Cloud Photography plan is delivering even more value for photographers.
Adobe has been setting new revenue records in recent years, and its stock has grown from around $45 when the 2013 blog post was published to $170 today.
Photographers who wish to avoid subscribing to software may not be happy with the news of Lightroom going subscription-only, but moving to cloud subscription software has been a huge boon to Adobe’s business.
Who would win in a fight between King Kong, Godzilla, and a mech suit army? By 2020, we’ll know the answer.
Pholio is a new device that’s aiming to take on Google Photos with a hard drive for your photos that’s searchable by using keywords. The difference here is that Pholio keeps your data secure, and searchable while remaining offline and not relying on cloud services.
Once plugged into a device, Pholio will automatically search through it and back up all of your photos and videos. You are able to store either a high-resolution copy or a smaller optimized version (3-4 MB for a photo, or 720p resolution for a video). If you choose the optimized version, Pholio will still provide you with a link to find the original, higher resolution file quickly.
Pholio has a 500GB capacity but, for those looking for more storage, there is a 2TB Pholio Pro available. Any devices you give access to can browse the hard drive, whether they are a Mac, PC, tablet, or smartphone.
Pholio already has 20,000 descriptors that it can harness to pull out the right photos for your keywords, but you can also tag your photos with new keywords so that it can keep learning.
It also has fast and accurate face detection, allowing you to collate an album of photos of a particular person. Pholio even allows you to search within videos, finding the perfect still shot without having to watch the full playback of the video.
In a coming update, there will be options for backup services and encryption, too.
It may not be part of the recent push toward cloud storage, but Pholio believes that keeping local control of your images is necessary. The device keeps your images in your own hands, rather than relying on you handing over your photos to other companies.
Here’s a brief video introduction to Pholio:
Pholio is available for 200 (about $260) during its launch phase on Kickstarter. That’s provided it reaches its $125,000 goal and successfully delivers. Delivery is expected in January 2018, although a number will be ready in time for Christmas.
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BARRY SCOTT HERE, INTRODUCING THE NEW CILLIT BANG DASH BUTTON.
While Airbnb prohibits surveillance equipment in private spaces, it’s difficult for guests to know where to look for hidden cameras.