This Web Tool Finds Related Instagram Hashtags to Boost Your Reach

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Choosing the right hashtags for your Instagram photos can make a big difference in how many eyeballs see your work. If you find yourself constantly struggling to come up with the best relevant hashtags for your photos, there’s a new web tool designed just for you. It’s called Display Purposes.

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Created by photographer and developer Fay Montage, Display Purposes is extremely simple to use: simply enter in one or more hashtags that are relevant to your photo, and the site will show you a list of 30 similar hashtags that are often used on Instagram alongside the ones you entered.

What’s more, the results are ordered and weighted by how useful they’ll be to you. Using a graph of hashtag usage across the Web, the weight is determined by a number of factors, including geographic proximity, language, centrality, and more.

Junk hashtags are filtered out of the results, so you won’t see things like #instagood or #photooftheday. Extremely generic hashtags are also filtered out, since your photos don’t really have a chance of being seen when you use overly-popular tags.

Here are some results we got from example hashtag searches:

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“I’ve been programming since I was 8 years old in Oslo, Norway, but now 19 years later and with repetitive strain injury causing me trouble, I’ve started transitioning my photography hobby into a vocation,” Fay tells PetaPixel. “Display Purposes is an engineer’s response to the annoyance of having to ‘play the game’ of social media as a working photographer.”

Display Purposes is a completely free, web-based tool. Head on over to the website if you’d like to get started with improving your Instagram hashtags.


P.S. Dehaze is another Instagram hashtag suggestion tool that received quite a bit of publicity this past year.

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